Straightforward pricing. No surprise invoices.
Most agencies hide their prices until you’re already committed. I don’t do that. Here’s exactly what web design in Rockford, IL costs with me: what you pay, what you get, and what costs extra. No fluff, no fine print.
Core
For: Solo operators and small crews who need a real website that brings in work.
- Custom site, built from scratch, up to 5 pages
- Every new lead emailed to you in seconds
- Quote form where customers send photos of the job
- Itemized quotes you send from your phone, with automatic follow-up
- Lead inbox on your phone: called, quoted, won, lost
- Google review link and QR code for your truck or cards
- Your .com domain, hosting, SSL and daily backups, in your name
- Small updates in 48 hours, as often as you need
- Launch report: everything on your site and its Google speed scores
- Monthly report, cancel anytime, full export
Plus
For: Established service businesses that want the phone ringing, not just a website.
- Everything in Core, plus:
- Up to 10 pages
- Missed-call text-back from a local number
- Every new lead texted to your cell in seconds
- AI answering on calls you miss: takes the job details and texts you a summary (voice minutes billed at cost by the provider)
- "On my way" texts to customers with one tap
- Automatic review-request texts after every finished job
- Google Business Profile setup and monthly management
- One service page written for you each month
- Priority updates, same-day during business hours
- Expanded monthly report with lead and traffic breakdown
First month due at signing. No setup fee, no build fee, no deposit. Cancel anytime. Full export. Your domain is always yours.
Many agencies charge $1,500 to $2,000 up front, or bill monthly with a 12-month minimum. Here it is $0 down, from $99 a month, no contract. See the side-by-side.
Prefer to own it outright?
Pay once and the site is yours on day one. $1,800 up front plus $25/month for hosting and security. You do not get unlimited updates, priority support, or the monthly report, and anything you want changed later is quoted per job. Most people take the monthly.
Already busy, and want to be the name people get told?
Visibility is the work that gets you named on Google and when people ask AI: reviews, listings, a new service page every month, and a monthly report. Your website is included. I will not promise that ChatGPT or Google will name you.
See where you stand, free →What’s not included in any tier.
Keeping pricing transparent both ways. Here’s what gets quoted separately. See the full breakdown on the services page.
Logo and branding
I can build you a clean basic logo and brand mark to launch with, or work with the logo you already have. For full custom brand identity work, I'll point you to a specialist who lives and breathes it.
Premium domains
A standard .com is included in every plan, registered in your name. If you want a premium or unusual domain that costs more than $20 a year, you just pay the difference. Either way it stays in your name, always.
Local SEO microsites
Separate single-service, single-town sites built to rank alongside your main site. Quoted per build, because they take real ongoing work and take 3 to 6 months to show results. Not part of any monthly plan.
Text-message marketing
Promotional texts and drip campaigns aren't offered. The texts in Plus are one-to-one: missed-call text-back, lead alerts, "on my way" and review requests.
AI receptionist outside Plus
AI answering is built into Plus. On Core or a site built elsewhere it's quoted separately. Either way the voice minutes bill directly to you at cost.
Custom photography or video
Priced through Nesheim Visuals. Quoted based on scope.
Paid ad management
Google Ads, Facebook Ads, TikTok Ads. Custom quoted based on monthly ad spend and channels.
E-commerce functionality
Quoted case by case based on number of products and payment complexity. Simple Stripe checkouts are achievable. Full Shopify-style stores are a custom build.
3-day rush delivery
Add $200 one time to any plan for an accelerated 3-day build. Limited slots per month.
White-label builds
Sites built for other agencies to resell as their own work. Custom quoted.
You see it before you pay for it.
I build you a demo of your actual site first. Not a template, not a mockup of someone else’s business. Yours. If you don’t like it, you walk away and it cost you nothing.
After that it’s month to month. Cancel by email whenever you want, no phone call and no cancellation window. Ask me any time and I’ll send you a full export of your files. Your domain is in your name from day one and stays yours no matter what. Worth checking against anyone else you talk to, because several of the big providers put in writing that you lose the site when you leave.
Why so cheap? And other things you might be wondering.
Because I'd rather earn your business every month than charge you $3,000 once and disappear. The monthly covers the build, the hosting, the security, and me being on call when you need something changed. If I stop doing a good job, you leave, and I lose the income. That keeps me honest.
Your first month. That's it. No setup fee, no build fee, no deposit. And I build you a demo of your actual site before you pay anything at all, so you can see exactly what you're getting first.
No. Month to month, cancel anytime by email. No phone call, no cancellation window, no minimum term. Some of the bigger providers require you to call during business hours the day before your billing date. I don't do that.
Yes. Ask me any time and I'll send you a full export of your site files. Your domain is registered in your name and stays yours no matter what. This is worth checking with anyone you hire, because several of the big providers state in their terms that you lose all ownership rights to the site when you leave.
Your site stays live through the end of the month you've paid for. I send you a full export of your files, and I'll help you move to your own hosting at no extra charge. Your domain is yours. Nothing gets held hostage.
Text changes, swapping photos, new hours, updated prices, adding a service, posting a new blog article. Send me an email and it's done within 48 hours. Full redesigns, brand new page types, and new functionality get quoted separately, so you always know before anything is billed.
30-day warranty. If something breaks or doesn't work, I fix it for free.
Yes. $1,800 once, plus $25 a month for hosting and security. You own it on day one. What you give up is unlimited updates, priority support, and the monthly reporting, and any changes after launch are quoted per job. Most people work out that the monthly is the better deal and take that instead.
It can be, if you own the site and you know who handles hosting and changes afterward. I list the questions to ask in is $1,500 a good price for a website, and show the math on monthly versus paying once in website cost per month vs paying once.
The build, your domain, hosting, lead tools and changes within 48 hours. The plain list, and what is not in it, is in what $99 a month covers.
I'm a one-person studio with no office, no sales team, no middle managers, and no overhead. You pay for the actual work, not for a fancy address. Other agencies need to charge $3,000 to $8,000 because they have a payroll to cover. I don't.
Any time, and it takes effect on your next bill. Start on Core, add the AI tools and Google Business Profile management when you're ready. No need to commit to the bigger plan upfront.
Usually seven days from the point I have your content and the go-ahead. The demo I show you before you pay anything usually takes 2 to 3 days.
Not sure which tier is right for you?
Get a free audit of your current site (or a quick chat about your business if you don’t have one). I’ll tell you exactly which tier fits, no pressure.