Pricing
Straightforward pricing. No surprise invoices.
Most agencies hide their prices until you’re already committed. I don’t do that. Here’s exactly what you pay, what you get, and what costs extra. No fluff, no fine print.
Starter
For: New businesses or solo operators who need a clean website that actually works.
- Up to 5 pages
- Mobile-ready, SEO-ready
- Contact form or lead capture
- Hosting, security, software updates
- Direct access to me for questions and small fixes
- 2 rounds of revisions during the build
- 7-day build time
- 30-day warranty after launch
- Deposit-back guarantee if not happy after round 1
Growth
For: Established service businesses ready to compete online.
- Everything in Starter, plus:
- Up to 10 pages
- Basic brand kit (colors, fonts, simple style guide)
- Google Business Profile setup and optimization
- 3 AI tools included: Chat Assistant, Lead Qualifier, SMS Follow-up Bot
- 3 rounds of revisions during the build
- Free migration from your existing site (Wix, GoDaddy, Squarespace, etc.)
- Copywriting help for all included pages
- 30-day warranty after launch
Premium
For: Businesses ready to dominate their local market with a full system.
- Everything in Growth, plus:
- Unlimited pages
- Expanded brand kit (colors, fonts, style guide)
- All 4 AI tools (Chat Assistant, Lead Qualifier, SMS Follow-up, AI Phone Receptionist)
- Free professional photo session through Nesheim Visuals for Rockford-area clients (within 30 miles). Out-of-area clients receive our professional photography guide instead.
- Unlimited revisions during the build phase
- Unlimited small fixes and updates after launch
- Priority support (same-day reply during business hours)
- Monthly strategy call
- 30-day warranty after launch
À la carte
What’s not included in any tier.
Keeping pricing transparent both ways. Here’s what gets quoted separately.
Logo and branding
I can build you a clean basic logo and brand mark to launch with, or work with the logo you already have. For full custom brand identity work, I'll point you to a specialist who lives and breathes it.
Domain registration
Around $15 per year, paid directly to your domain registrar. I'll help you pick one and get it set up.
Custom photography or video
Priced through Nesheim Visuals. Quoted based on scope.
Paid ad management
Google Ads, Facebook Ads, TikTok Ads. Custom quoted based on monthly ad spend and channels.
E-commerce functionality
Quoted case by case based on number of products and payment complexity. Simple Stripe checkouts are achievable. Full Shopify-style stores are a custom build.
3-day rush delivery
Add $200 to any tier for accelerated 3-day build. Limited slots per month.
White-label builds
Sites built for other agencies to resell as their own work. Custom quoted.
Major redesigns or pivots after launch
Quoted per project.
The promise
If you don’t like it, you don’t pay.
Every build starts with a deposit. After the first round of revisions, if you’re not happy with the direction, you get the deposit back. No fight, no contract trap, no hostage situation. The whole site is yours when it’s done. The domain is yours. The code is yours. If you ever want to leave, I’ll help you move.
Pricing questions
Why so cheap? And other things you might be wondering.
I'm a one-person studio with no office, no sales team, no middle managers, and no overhead. You pay for the actual work, not for a fancy address. Other Rockford agencies need to charge $3,000 to $8,000 because they have a payroll to cover. I don't.
Hosting and support are month-to-month. You can cancel anytime. There's no long-term contract for the build itself.
You take the site with you. The code, the content, the domain, all yours. I'll help you migrate to your own hosting at no extra charge if you ever decide to go elsewhere.
Your site stays yours. I'll help you move it to your own hosting within 7 days at no extra charge. You will be responsible for hosting, updates, and any future fixes on your own (or with another developer).
I include a basic brand kit (colors, fonts, style guide) at the Growth tier and up, and I can put together a clean basic logo to launch with. Full custom brand identity is a specialized craft, so for that I'll connect you with a designer who specializes in it rather than hand you something that's just okay.
50% deposit to start, 50% on launch. Monthly support starts when the site goes live.
Yes. If you start on Starter and want to add features later (AI tools, Google Business Profile, more pages), I'll quote the difference and add them on. No need to commit to the bigger tier upfront.
For Growth and Premium tiers, yes. I can split the build cost into 2 or 3 payments if needed. Just ask.
After launch, I schedule a 1-hour on-site shoot with your business. We capture hero shots, team photos, action shots of your service, and anything else useful for your website and marketing. You get 15 to 20 edited high-resolution photos delivered within 14 days, with full commercial usage rights. Available to Premium clients within 30 miles of Rockford. Outside that area, you get our professional photography guide instead, which walks you through shooting your own.
Not sure which tier is right for you?
Get a free audit of your current site (or a quick chat about your business if you don’t have one). I’ll tell you exactly which tier fits, no pressure.