Practical advice on websites, SEO, AI tools, and getting your business found online. No fluff.
October 12, 2026
It can be, if you own the site and the person who built it is still around in two years. Here's what $1,500 usually covers, what it leaves out, and how to tell.
Paying monthly is cheaper for the first two years. Paying once is cheaper after that, if you never need changes. Here's the math, using my own prices.
A plain list of what's in the $99 a month plan, what's not, and what you'd pay for each piece if you bought them separately.
Google's rules are about whether your business is real and reachable by customers, not what kind of company it is. Here's what the rules actually ask for.
A former employee, a web designer or an old owner set it up, and now you can't log in. Here's how to request access, step by step.
Calls come from being found, looking real, and making the call easy. Here are the five places calls get lost, with my own numbers from one week of work.
More leads come from five steps in a row: be found, look real, make it easy, answer fast and earn the next one. Here's what each step looks like for a local business.
Bookings are won or lost in the taps between 'I want this' and 'it's booked'. Here's how a four-artist studio gets people booked in two taps.
WordPress is free software, and that's the only thing about it that's free. Here's what it really costs a small business, and when it's the right choice.
Squarespace and Wix are similar: you build it yourself on their platform. The real choice is whether you want to build it, or have it built for you.
Shopify is built for selling products online. A plumber, cleaner or mechanic needs something different. Here's how to tell which you need.
October 5, 2026
The honest answer is anywhere from a weekend to never, depending on who's building it and whether you ever send them your content. Here's what actually controls the timeline.
A Facebook page is better than nothing. It is not the same as a website, and the gap shows up right when a stranger is deciding whether to trust you enough to call.
September 28, 2026
I checked 340 Rockford-area businesses on Google. Almost half never showed up on page one for their own trade. Here is what the ones that do show up have in common.
If people land on your site and leave in a few seconds, it's almost always one of the same handful of problems. Here's how to spot each one and fix it.
A low Google PageSpeed score almost always comes from the same few things: huge images, too many add-ons, a heavy template and cheap hosting. Here's how to find yours.
Short answer: $29 to $49 a month to build it yourself, $1,500 to $2,000 up front to hire someone, or $0 down and $99 a month with me. Here is what you get for each.
Looking for a web designer in Rockford? Here are the green flags, red flags, and questions to ask before you hand anyone your money.
Wix is fine if you enjoy building it yourself. If your business depends on the phone ringing, here is where it costs you, and what the difference is in dollars.
June 3, 2026
Stanford found that 3 out of 4 people decide whether a business is credible based on its website design. Here is what that means for your phone calls.
June 2, 2026
Google grades your website from 0 to 100 and uses that grade to decide where you rank. Here is what the score measures and how to read yours.
April 10, 2026
A beautiful website that takes 5 seconds to load loses half its visitors before they see a single word. Here's what speed actually does to your rankings, your sales, and your calls.
April 8, 2026
If your website was built more than two years ago, it is probably costing you customers. Here is what matters now.
April 4, 2026
Your website does not call in sick, does not take lunch breaks, and works every holiday. If it is not bringing in leads, it is not doing its job.
April 2, 2026
People are finding businesses through ChatGPT and Perplexity now. If you are not showing up there, you are invisible to a growing audience.
March 28, 2026
A plumber does not have time to answer the same 10 questions every day. An AI chatbot does, and it works at 2 AM.
