Skip to content
N5studio
← All work

Pet Sitting & Walking / Rockford, IL

Giving a Rockford pet sitter her own booking system, and getting her named with no Google listing

The Happy Tails Pet Care website in a desktop browser
The Happy Tails Pet Care website in Safari on a phone
2 of 4AI assistants that recommend her, with no Google listing at all
The challenge

Ivy was running Happy Tails out of a monthly app builder, a separate booking app, email in another place and photos scattered everywhere. She was paying every month for a site she didn't own.

She also has no Google Business Profile, no map pin and no Google reviews, by choice. For most businesses that would mean nobody finds you.

What we did

I moved her onto her own site with a booking form that sends every request to her dashboard and emails everyone automatically. From the dashboard she manages bookings, keeps notes on each customer and uploads photos of the pets she's watching straight to the gallery.

Every service has its own page with the rates from her printed menu, and the site says plainly what she does, where, and for whom. That is what AI assistants read when someone asks who to call.

What we built
  • Custom booking system with a full backend dashboard
  • Manage booking requests, customer info, and gallery uploads in one place
  • Social media post ideas built into the dashboard
Inside the site
Happy Tails Pet Care: Meet Ivy, the person who actually comes to your house
Meet Ivy, the person who actually comes to your house
Happy Tails Pet Care: Simple rates, straight from her rate card
Simple rates, straight from her rate card
Happy Tails Pet Care: Real photos from real visits around Rockford
Real photos from real visits around Rockford
The results
2 of 4AI assistants (Gemini and Perplexity) that recommend her when asked, in our September 2026 check, without a Google listing.
1 placeBookings, customer notes and gallery photos, all in her own dashboard.
93Mobile score on a Lighthouse test after the October 2026 refresh.
I told Ryan I wanted everything in one place. I was so tired of juggling a booking app, a separate email thing, and my photos all over. He built me an all-in-one site with its own dashboard, so bookings come right in, everyone gets emailed automatically, and I can upload pictures of the new pups I'm watching straight into the gallery myself. It made running my business so much easier, and he made the whole thing painless.
IvyOwner · Happy Tails Pet Care